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Norwood & BIC Graphic North America Announce New Branding And Catalogs For 2011

The Norwood and BIC Graphic brands are being re-launched with a new look in 2011. Officially launching January 1, 2011, the exciting result will be completely refreshed marketing materials and web presence with a unified look and feel based on the recognizable BIC Orange color scheme. The new branding will be unveiled first with the 2011 catalog mailing, taking place in December 2010, then at the largest industry trade shows in January, where Norwood and BIC Graphic brands will exhibit together in a newly designed trade show booth. Distributors can expect a streamlined, restructured catalog collection that will include the following from both brands:
  • Norwood Catalog – includes all products with the exception of calendars, planners and diaries
  • Norwood Calendars, Planners & Diaries catalog
  • Norwood Good Value® Calendars catalog
  • Best of Norwood catalog
  • BIC Graphic catalog
A few product lines will be relocated within the new catalog collection. If you formerly purchased Norwood Stick-toNotes™ , Magnets or Mouse Pads, look to BIC®
Sticky Note™ , BIC® Magnets and BIC® Mouse Pads in the 2011 BIC Graphic catalog to fill your product needs. The BIC “Y Series” of writing instruments (i.e. #Y126) can now be found in the Norwood writing instruments collection. All Padfolios and Atchison® Bags are now available in the 2011 Norwood Catalog as well. Both BIC Graphic and Norwood catalogs will have similar navigation and data content – making it easier for distributors to find what they are looking for.

Norwood Canada (PPPC: 560705) and BIC Graphic Canada (PPPC: 770301 ) customers will receive a Canadian version of the Best of Norwood and BIC Graphic catalogs, complete with pricing in Canadian dollars. Norwood will also unify all of its product categories under one ASI# (74400) and one UPIC (NORWOOD) going forward as of January 1, 2011. BIC Graphic will maintain its current ASI # (40480) and UPIC (BIC). “We are excited to announce the new branding for both the Norwood and BIC Graphic brands, and launch our updated catalogs for 2011,” said Quenten Wentworth, VP and GM Norwood & BIC Graphic North America.

“By unifying the brands under the BIC Orange color scheme and design, we are demonstrating that we are two unique brands under one company umbrella. Each brand offers a unique selling proposition in product selection and service and we trust that distributors will find value and innovation in our 2011 catalogs.” BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry.

In North America, BIC APP operates under the BIC Graphic and Norwood trade names.
Norwood offers over 2,000 products and is a market leader in most of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge. For more information, visit and

BIC Graphic is the leading supplier of branded, high quality, innovative custom-imprinted writing instruments, stationery and lighters. BIC Graphic offers hundreds of products on Free 24-Hour service, PLUS it ships on time or its FREE! Visit BIC Graphic’s website at for more information.