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2011 Marks 30th Anniversary of the BIC Round Stic

BIC Graphic North America is celebrating
the 30th Anniversary of the introduction of the BIC® Round Stic® in 2011 with a year long
calendar of promotions and events surrounding the iconic pen. The BIC® Round Stic® was introduced by BIC Graphic in 1981 and continues to be one of the most recognized writing instruments in the promotional products industry today. The two-piece, round-barrel pen was specifically designed to accommodate imprinting and initially was offered with a 1-color imprint, a white barrel and a choice of 4 cap colors. In 2009 alone, over 100 million units were sold in the United States.

To put this into perspective, if placed end-to-end, the number of pens sold would travel from New York City to Los Angeles three times over! In 2011, BIC Graphic will offer the Round Stic with 22 different barrel and trim color options which can be mixed and matched to create over 400 color combinations. The Round Stic is always in style, and always in stock. Since this classic pen is assembled in the USA with USA made components, inventory is always available. Free 24-hour service is also available for all orders up to 10,000 pieces.

The January trade shows will serve as the kick-off to this year-long Anniversary party.
Distributors are invited to visit the newly redesigned BIC Graphic exhibit to see a special
Round Stic display and take their picture with the BIC Boy. In celebration of the 30th
Anniversary, BIC Graphic is introducing special edition Round Stic colors – Clear Sparkle and Black Sparkle. In addition, all Round Stic products will be on promotion throughout 2011.
BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry.

In the United States BIC APP operates under the BIC Graphic USA and Norwood Promotional Products trade names. Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge.

Representing the best of:
  • Automotive, Tools & Flashlights
  • Awards, Recognition & Gifts
  • Bags, Meeting & Outdoor
  • Calendars, Planners & Diaries
  • Drinkware & Housewares
  • Golf, Sports & Fun
  • Health, Wellness & Safety
  • Office, Magnets & Badge Holders
  • Writing Instruments

For more information about Norwood Promotional Products visit the company’s websites at and BIC Graphic USA: A division of BIC USA Inc., established in 1969 under the name BIC Special Markets Division. BIC Graphic USA is a leading supplier of a wide variety of high quality, innovative custom-imprinted writing instruments and complementary products. Visit BIC Graphic’s USA website at for more information.