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Nicolas Paillot Named Counselor International Person of the Year

The Counselor Awards are presented annually to the select few individuals whose contribution
in the preceding 12 months has been far-reaching and of significance to the industry as a whole.
This year, the award ceremony was held during the ASI Show in New York on May 5. Paillot’s career with BIC Corporation began in 1993 and he has held several sales and general management positions across the globe in both the consumer and promotional products segments.

In 2009, Paillot lead the acquisition of Norwood Promotional Products and the formation BIC Advertising & Promotional Products, a leading global supplier of custom imprinted products. In North America, BIC APP operates under the Norwood Promotional Products and BIC Graphic brand names. BIC’s acquisition of Norwood was a clear indication of its confidence in the promotional products industry and its future growth. “We are fully committed to the promotional products business and believe there is tremendous opportunity both in North America and across the globe,” said Nicolas Paillot.

In addition to honoring Paillot, Norwood & BIC Graphic North America was also recognized as the top supplier in the ASI Annual Top 40 Supplier list based on combined North American sales. The award was accepted by Quenten Wentworth, recently appointed Vice-President & General Manager North America. “I would like to thank the industry for their support and recognition,” said Nicolas Paillot. “Norwood and BIC Graphic are a great match, each having unique strengths in the marketplace. By taking the best practices of each, we will be able to maximize these strengths for our customers’ benefit and provide them with the industry-leading products and services they expect and deserve.”

BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry. In the United States BIC APP operates under the BIC Graphic USA and Norwood Promotional Products trade names. Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge.

Representing the best of:
  • Automotive, Tools & Flashlights
  • Awards, Recognition & Gifts
  • Bags, Meeting & Outdoor
  • Calendars, Planners & Diaries
  • Drinkware & Housewares
  • Golf, Sports & Fun
  • Health, Wellness & Safety
  • Office, Magnets & Badge Holders
  • Writing Instruments
For more information about Norwood Promotional Products visit the company’s websites at and BIC Graphic USA: A division of BIC USA Inc., established in 1969 under the name BIC Special Markets Division. BIC Graphic USA is a leading supplier of a wide variety of high quality, innovative custom-imprinted writing instruments and complementary products. Visit BIC Graphic’s USA website at for more information.