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Norwood & BIC Graphic North America Announce New Trade Marketing Department

As previously announced, Lori BAUER has been appointed Trade Marketing Director,
Norwood & BIC Graphic North America. Effective immediately, Lori’s team will be
responsible for all Trade Marketing functions for both the Norwood and BIC Graphic
brands. The following appointments are the result of the newly merged Trade
Marketing departments. We are also pleased to welcome several new members to the
team. Lisa NATISIN has been appointed Trade Marketing Services Manager. Lisa has been
with BIC for over fifteen years. Reporting to Lisa is Sara ROONEY, Senior Graphic
Designer, Tom ROYLANCE, Graphic Designer and Erica LOMBARDO, recently named
Tradeshow Coordinator.

Laura HIGH has been appointed Senior Trade Marketing Manager for Writing Instruments. Laura has been with BIC for over eight years. Reporting to Laura is Christina JACKSON, recently named Trade Marketing Manager for Writing Instruments and Daniel GALE, recently named Assistant Trade Marketing Manager for Writing Instruments. Daniel was previously an Inside Sales Representative for BIC Graphic.

Liz KAROW has been appointed Trade Marketing Manager for Calendars and Paper
Products. Liz has been with Norwood for over twenty years. Reporting to Liz is Alicia
SWIFT and Carol FISCHER, Assistant Trade Marketing Managers for Calendars and Paper
Products. Kim SHAW has been appointed Senior Trade Marketing Manager for Other Hard Goods. Kim has been with Norwood for over five years. Reporting to Kim is Kathryn LEIGH and
David CHROPKA, Trade Marketing Managers for Other Hard Goods. Sara YANCHUCK has joined the department as Trade Marketing Manager for Bags, Meeting and Outdoor Products. Reporting to Sara is Jacqueline HOLLIS, recently named Assistant Trade Marketing Manager for Bags, Meeting and Outdoor Products.

Jacqueline was previously an Inside Sales Representative for BIC Graphic. Janet THOMPSON has joined the department as Trade Marketing Manager for Drinkware, Health and Office Products. Reporting to Janet is Mahlon HAYES, recently named Assistant Trade Marketing Manager for Drinkware, Health and Office Products. Mahlon was previously a Norwood Account Manager for the Eastern Region. Norwood & BIC Graphic’s eMarketing departments are also integrating as part of the Trade Marketing department. Rob MEIER, Web Manager for bicgraphic.com, Carrie FORSTNER, Web Manager for norwood.com, Dawn ABBOTT, eMarketing Specialist and Linda SMITH, Trade Marketing Database Specialist will report directly to Lori Bauer. “I am very pleased to have such an integrated team from both Norwood and BIC Graphic as well as several new members,” said Bauer. “Their combined experience will prove invaluable as we continue to build both brands in the marketplace.”

BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry. In the United States BIC APP operates under the BIC Graphic USA and Norwood Promotional Products trade names.
Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge.

Representing the best of:
  • Automotive, Tools & Flashlights
  • Awards, Recognition & Gifts
  • Bags, Meeting & Outdoor
  • Calendars, Planners & Diaries
  • Drinkware & Housewares
  • Golf, Sports & Fun
  • Health, Wellness & Safety
  • Office, Magnets & Badge Holders
  • Writing Instruments

For more information about Norwood Promotional Products visit the company’s websites at www.norwood.com and www.norwoodcanada.com. BIC Graphic USA: A division of BIC USA Inc., established in 1969 under the name BIC Special Markets Division. BIC Graphic USA is a leading supplier of a wide variety of high quality, innovative custom-imprinted writing instruments and complementary products. Visit BIC Graphic’s USA website at www.bicrep.com for more information.